YOU SELL, WE MANAGE / OPTIMIZE FEEDS AND PROMOTE
Our Google Shopping strategy marries best-in-class technology and expert analyst knowledge to push account performance to new heights. Our analysts begin by carefully segmenting your search terms into 3 categories: generic, qualified, and item-specific terms. Other agencies bid the same amount for every term, creating a lot of wasted ad spend! Our approach lowers bids on non-converting terms and bid more aggressively on on terms that do convert — maximizing impressions and ensuring the right searchers see your products.