Google Shopping Feed Management
Why Sell Your Products Through Google Shopping?
The majority of the world population will use Google today. Retailers and brands choose to advertise on Google Shopping before any other platform when selling products online. There is a good reason for that: on average, businesses make $2 for every $1 spent on Google Shopping Ads.
- Google Shopping ads now drive over 75% of retail search ad spend and over 85% of all clicks
- 3.5 billion Google searches are made every day
- In the US, during any 48 hour period, over 80% of Americans are shopping online
- Shopping Ads his first position priority in Google Search Engine Results Pages (SERP) more often than not. These shopping clicks can also often cost far less than paid search from a PPC perspective. The CPA for Shopping ads averages over $7.00 per action cheaper than Paid Search Ads.
- Clicks through Shopping which abandon on your site are ripe for remarketing campaigns when/where customers convert later
- With Google Shopping, and Google Shopping Actions, you gain customer information unlike with Amazon. This enables you to increase customer life time value (CLTV) through database, display, email, social and remarketing efforts.
- The average click-through-rate (CTR) for Google Shopping is 0.86% with a range from 0.55% to 1.2% by industry category with an average CPC of $0.66.
- The industry average conversion rate is 1.91% ranging from $.83 for chemical/industrial to above 3.3% for hvac/climate control.
- The industry average CPA is $38.07 ranging from $7.08 for hvac/climate control to over $91.00 per action for chemical/industrial. The auto category for instance is $36.34.
What Differentiates Google Shopping from Other Online Marketplaces?
Google is the leader in digital ad spend with around 36%, compared to Amazon’s 9%.
Google has a whopping 88% market share for online searches, compared to their closest rival Bing (6%).
The volume of Google searches grows by roughly 10% every year.
Get your products seen on a wide range of Google products, including Google Assistant and YouTube.
Common Optimization Issues When Listing & Selling on Google Shopping
Scalability
Managing a large inventory of products, optimizing, monitoring, and actioning the results.
Fulfillment
Ensuring orders are updated and synced to your online store (Google Shopping Actions).
Data Management
We import and syncronize data from any eCommerce platform including Shopify, Magento, and BigCommerce.
Exporting Data
Easily send your product data to Google Merchant Center.
The MARTEC360 Search, Shopping & PLA Solution
Digital agencies and brands can substantially reduce their operational overhead while significantly improving performance, simply by having MARTEC360 enhance your product data, manage your feeds, and optimize your Google Shopping listings.
Boost Your Google Shopping Sales
MARTEC360’s powerful platform is packed with functions to ensure your product listings are optimized.
Our full service offering includes a dedicated team of specialists optimizing your feeds and campaign.
Optimization
Our dedicated team of professionals will optimize your listings using our best practices.
Taxonomy
Ensuring your products are placed in the right category is a crucial part of feed optimization.
Custom Labels
We can use performance, content scoring, margin data on a per SKU basis to create powerful bid segments.
Dynamic Data
Your data will stay up to date and optimized with any changes you make on your end.
Automation
Import, export, optimize, and much more without touching a single thing.
Joining Data
Join any data from any source. Normalize everything with ease.
Google Merchant Center Alerts
Unresolved Google Merchant Center (GMC) errors and disapprovals can result in thousands of dollars of lost revenue per day.
Errors
Error checks occur for each product update publication daily.
Notifications
Our pro services team receives email alerts with detailed error stats.
Customization
We can monitor for further data errors per your thresholds.
Resolution
Our team resolves feed errors for you.
A/B & Multi-Variant Split Testing
Have you ever been wondered if you’re better off putting brand first, or at the end of a product title?
What about brand + UPC or MPN? Which image should you feature?
Split Tests
Titles – Find out which titles are performing better. For example, adding the brand name at the beginning versus the end of the title.
Images – Test different images to see which ones perform better.
Promotional wording – Test what wording entices more clicks on your ad. Example “Summer Sale” or “20% off Sale.”
Actionable Data
Split testing provides insights to help improve your campaign’s performance. Our mar-tech stack coupled with CommerceBI helps advertisers gain insights from real world search data.
Resolution
Our team resolves feed errors for you.
ShoppingBI
Both ShoppingBI and CommerceBI allows you to see the actual phrases people are entering into Google search to find your products. Similarly, it allows merchants to see NET campaign performance at the product SKU inclusive of promotions, returns, cancellations and other fees. We use this actionable data to improve your campaign’s performance. Check out our Case Study on how this helped a leading consumer electronics retailer to a ROAS > 14:1.
Find Missing Keywords
- See what keywords are missing in your titles
- Visualize results on a per SKU basis
- Revenue metrics included
Case Study
Using CommerceBI with managed shopping campaigns, we identified missing converted search terms and added them to product titles for merchant A. Impression Share skyrocketed by over 200% with a 117% increase in Revenue.
Merchant B, wanted to see NET sales and optimize campaign performance by getting rid of products which had high return or defect rates. Their campaign performance and bottom-line efficiency improved by 223%.
MARTEC360 named a “Top 10 E-Commerce Solution Provider” – CIO Magazine
Why leverage MARTEC360 to help scale your sales growth channels with Google Shopping?
Success Stories