Manage Product Information with Ease
Sales Reporting
Stop wasting time bouncing from one system to the next and cobbling your various spreadsheets together while trying to keep up with real-time decisions. View new insights on your product and brand sales performance with rolled-up reporting in the following default time frames: 30 days, 60 days, 90 days, 180 days, 365 days, and Lifetime Value (LTV). These reports are available by Sales Invoices, Credit Memos, # of documents and Average Order Value (AOV).
Product Information Management
Many modern operating systems struggle with simple WYSIWYG editors which can force software developers into working on product information management tasks. The CMS Module has an intuitive UI that enables most employees to be efficient almost immediately. The WYSIWYG editors allow easy management of Custom fields, Brand, Manufacturer, primary ERP Category, eCommerce Categories (multi-category), GTIN/MPN/UPC/EAN/ASIN information, Model and most, if not all, of your other product-related data.
Add-On & Related Item Management
Manage your add-ons, related items, kit/bundle upgrades and downgrades with ease through the CMS module. Added functionality like being able to add addons to matrix groups and kits also makes its way in.
Multi-Media Files
Product manuals, spec sheets, instruction guides, whitepapers, Acrobat PDF files, Excel files, Word files … all can be brought forward when web-enabled on your products, brands or categories.
Sales Pricing
Manage your customer level and quantity level pricing with ease through interfaces within the CRM Module. Need to do things like applying bulk pricing updates for a category, brand, category + brand either at the MSRP, “your price” or qty level prices … all are solutions that MARTEC360 has brought forward through the CMS system along with some upgrades.
Image Management
MARTEC360 productized and introduced multi-images and rotational images on sites like HipsandCurves, TennisExpress and PlanetShoes years ago. Over the years the features and capabilities of our multi-image management technology has only gotten better. Today, any of the multi-images
- Multi-image
- Image Optimization Suite
Multi-Category Taxonomy Management
On your storefront, you can now place products into multiple categories through the CMS Module. By default, our solution synchronizes with your ERP data so as to establish a base foundation and mapping. From there, everything gets extended from within the admin portal. Added advantages have to do with support for SEO friendly URLs, Google / Bing / Facebook / Marketplace and CSE mapping fields. Additionally, full support for faceted search and multi-storefront are enabled/extended through the solution.
Channel / Marketplace Management Fields
Full marketing integration and automation into channel management platforms as well as marketplaces. Capabilities such as opting out specific products from various marketplaces (ex: Amazon/Amazon FBA), scheduled break map windows, special pricing, rebates, pricing specific to each marketplace itself and built-in integration for repricing rules (min/max). Through the MARTEC360 Order Import Modules, full end-to-end automation from the product listing, product management, order synchronization, and tracking writeback can be achieved.
Google/Bing/Social Commerce Shopping Management
MARTEC360 started working with Froogle by Google YEARS ago and has continued to evolve and grow with the products/solutions which Google enables organizations to leverage. With our integration into Google Merchant Center, MARTEC360 helps organizations with everything from base setup, product listing, shopping optimization, local inventory as part of Google Local Optimization. Capping it off, our CommerceBI Suite and specifically our ShoppingBI solution offers an unparalleled view of how your Google Shopping campaign is performing. As part of our full-service agency services, the MARTEC360 team has routinely been able to deliver ongoing monthly ROAS well above industry averages. ROAS figures such as 20:1 are a regular occurrence based on the integration + BI + agency services.
Workflow Management
Merchants on all platforms tend to have struggles identifying which products are missing product information or where it is just too light. Examples of this range from images, to product summaries/descriptions, shipping weights, missing GTIN/MPN/UPC/EAN queue. The workflow management process enables organizations to put a production queue or workflow to their product launch and management needs. For more sophisticated implementations, the MARTEC360 team has put together full workflow automation and updates from vendors/trade partners for product availability, pricing updates amongst other things.
YouTube/Vimeo Video Integration
Google is the largest search engine by a long shot. YouTube is #2 then followed by Bing much further down the spectrum. Conversion studies have routinely shown that more product images and video related to your products will increase conversion rates. If you’re getting 50,000 visitors a month at a 1% conversion rate and you invest in your product information/videos and you’re conversion rate doubles … guess what, you will have doubled your gross revenue while not having to invest anything further into the customer acquisition through marketing.
Product FAQs
Questions can be answered by any combination of your internal subject matter experts, previous buyers, or our on-demand online answer community. Choose the right mix of responders in context of your internal expertise and resources, business hours, and desired response time.
Product Reviews Integration
Leverage product reviews either through the integrated MARTEC360 solution or through one of our integration partners (ShopperApproved / YotPo). Our product review integrations in all cases can not only be leveraged for your eCommerce orders but also for phone purchases, retail store transactions as well as some very creative methods to capturing ratings/reviews on some of your marketplace orders. All lead to increased conversions, ROI and better ROAS on any campaigns you run. In all cases, the MARTEC360 product review integrations can connect directly to Google and Google Shopping (with eCom customization or our integrated eCommerce platform).
