Many eCommerce clients struggle with crafting highly usable, beneficial Help Center, FAQ content and Buyers Guides. If this seems trivial, consider how intuitive and beneficial Help Center content can reduce calls and emails to customer service which are often at or over work capacity. Simply put, the more useful the content, the more you reduce the strain on customer facing departments.
Additionally, useful content adds credibility which in turn boosts conversion rates and raises customer lifetime value. If this section is currently overlooked or subpar, there are many reasons to improve it.
The CMS Module has a completely integrated Help Center and FAQ system within the Website Content Manager. The Buyers Guides integration can be linked or embedded into any of the shopping sections of your site.