Case Study 1

Date updated: Aug 15, 2018

The first case study revolves around a B2C omnichannel retailer (retail, e-commerce, marketplace) that has been in business for over 20 years. Prior to engaging MARTEC360, sales had flattened off and growth had stalled for a number of years. With a comprehensive approach to mobile e-commerce, holistic integrated marketing solutions,

Key Highlights

  • 25%+ YoY growth starting in 2014 while utilizing MT360 platforms, solutions and strategies
  • Approaching 300% growth since 2014 as a whole
  • From Google Analytics
    • eCommere Conversion Rate increased by 105% YoY,
    • eCommerce revenue increase 32% YoY,
    • Per Session Value increase by 101%.
The net result is that the organization now borderline a $15M/yr omni-channel retailer leveraging the MT360 platforms. Company industry and account name restricted by NDA’s.

Case Study 2

Date updated: Aug 15, 2018

With flat traffic, meaning no marketing efforts into increasing the traffic to the site as a whole. That said, not pictured, organic traffic revenue and per session value is up over 200% both YTD. Transactions and eCom conversion rate on organic are both up ~ 100% YTD on organic.

Key Highlights

  • In each of the past 5 years preceding cut-over to PEAK DCP, sales were flat or declining
  • YTD total sales are up 26.4% overall (up 30.5% since cut-over compared to prior period)
  • YTD Invoiced e-Commerce Revenue is up 70%
  • Historically, online sales exceeded 30% of total monthly sales only once in company history (in 2012). Since cut-over to PEAK DCP, online sales saw an 11% increase (on average) to YTD has exceeded 30% every month and has a monthly average of 35% of all sales.
  • From Google Analytics
    • e-Commerce Conversion rate is 2.6% YTD
    • e-Commere Conversion Rate increased by 42.5% YoY
    • e-Commerce revenue increased 80% YoY
    • Average Order value up 26.3%
    • Per Session values up 80%
  • Google Shopping is generating a ROAS of 22:1
  • Full ROI was achieved within 4 months
The net result for this organization is that they are on a run-rate that will set a banner year in almost every measurable KPI used for tracking success. They are well positioned for growth with a fully integrated digital commerce platform that can ultimately double or triple the run-rate of the business by further extending into Business Intelligence (BI), SEO, expanding further into SEM besides Google Shopping, Loyalty/Referral integration and other growth hacking strategies/solutions respective to their industry. Company industry and account name restricted by NDA’s.
YTD YoY 2018 Data for PEAK eCommerce Site vs before
JULY 2018 only YoY Data for PEAK eCommerce Site vs before