This number of Everest ERP and e-commerce customizations we have developed is far too long to list every one of them. Having worked with hundreds of Everest e-commerce clients over the last 20 years, whether the businesses processes 20 orders per day up to 3,000 orders per day, we have seen it and solved it.

Years of customizations led MARTEC360 to create our own e-commerce platform with direct integration to Everest ERP.  Our Platform as a Service (PaaS), is PEAK Digital Commerce Platform (DCP). Due to the repetition of requests to make the same customizations, we decided the build them all into a single platform which solves the lion’s share of any organizations needs right out of the gate. Why bother with a base platform that requires dozens of expensive plugins or expensive development time when PEAK DCP can do it all and have a faster time to market at a lower opportunity cost than full re-platforms thereby generating a more significant return on investment vs all the patchwork?

Why should an organization re-platform to PEAK DCP versus re-platforming ERP systems and competitor e-commerce platform and/or re-platforming all at once? See our Why PEAK DCP section to gain insights into the most important considerations, for example: total cost of ownership, time to market, return on investment and opportunity vs. cost.

Google Chrome Version 68 SSL Impacts and Fix

Google Chrome version 68 “chrome68” is here and now we have a “secure internet”to contend with as part of our thousands of thinking about in relation to our eCommerce and web businesses.

In a short summary, chrome68 is making such that every object on your website/webpage is pulled from a secure HTTPS URL. For instance:

That’s all there is to it? No, not really is the answer. Any 3rd party scripts, extensions, plugins, or any embedded content in your CMS that references any physical file object must also be called from https paths.

Contact Us today or Request a Demo of PEAK DCP to get started with having a site that is recognized by Google as fully secure.

Homepage Customizations

  • Closeouts (sales)
  • Custom Content for Company intro
  • Dynamic Sliders / Hero Image Integration
  • Events Listings
  • Featured Brands or Manufacturers
  • Featured Categories and SubCats/Brands
  • Featured Groups & Choices
  • Featured Products
  • Hottest Deals (sales)
  • Latest Arrivals
  • News Integration
  • YouTube Video Integration

Automated Marketing Controls

  • Aged on Sale where products start auto discounting based on the inventory aging status
  • Manufacturer rebates
  • Dynamic Hero / Sliders auto scheduling for content expiration
  • Break MAP auto schedulers so as to take advantage of holiday/weekend sales demand
  • Used, Refurbished and Open Box product status conditions and those statuses holistically connected into integrated marketing channels

Brand Page Customizations

  • Closeouts (sales)
  • Brand Profile Content Fields Along with SEO Functions 
  • Dynamic Sliders / Hero Image Integration
  • Featured Categories and SubCats/Brands
  • Featured Groups & Choices
  • Featured Products
  • Hottest Deals (sales)
  • Latest Arrivals
  • YouTube Video Integration

Site Search Capabilities

  • 3rd party foundation functionality
  • 3rd party integration (nextopia, SLI, etc) – client responsible for 3rd party costs
  • Built-in functionality

Category, Sub Category, Product Lists and Gallery Pages

  • “Navigation system” content manager (enabling content control to every facet filtered)
  • Algorithmic Content Generation*
  • content algo crafting/writing (in gsheets)
  • dev implementation (upon approval)
  • keyword/intent discovery research
  • research the facets for generation
  • algo content coordination
  • Banner integration
  • Cat Product Listing Pages
  • Compare Products
  • Dynamic Sliders / Hero Images
  • Faced, Parametric Site Navigation (with filter system settings and leftnav prefs)
  • Featured Brands & Manufacturers
  • Featured Products & Latest Arrivals
  • List View vs Grid View Display Prefs
  • Multi-Category Functionality not add-ons
  • Parent 1st level Cat LandingPages
  • Quick View for Product Info
  • Settings for Page Display (Show X per page/sort order)
  • SubParent 2nd level Cat LandingPages
  • UOM Groupings via Item Aliases for “packs” of products

Product Page Customizations

  • Add-to-Cart Interstitials (model upon add to cart with cross-sell/up-sell)
  • Add-to-Cart Specialty Features (free gift, buy 1 get X, bundle add-ons, matrix+kit)
  • Content Guide Integration (buyers guides, expert advice, education) – capabilities only, content & content strategy not included
  • Content Quick Link Capabilities (return policies, shipping, pricing guarantees, other policies) – content itself not provided
  • Customers Who Bought/Viewed also …
  • KIT functionality – settings for drop-downs vs radio buttons – ability for all other features to work with kit (add-ons, related, up-sell/cross sell, image capabilities etc) – parameter handling for unique product landing pages, affiliate and shopping integration (does not include marketing services)
  • Manufacturer Rebate Capabilities (with automation of turn-on/turn-off)
  • MATRIX functionality – single page handling – ability for all other features to work with kit (add-ons, related, up-sell/cross sell, image capabilities etc) – display handling for single selection, AJAX attribute selection, or lists – price and stock handling based on AJAX lookups – price handling for price ranges (starting from) for all display functions – parameter handling for unique product landing pages, affiliate and shopping integration (does not include marketing services)
  • Multimedia Docs Integration (catalogs, instruction manuals, rebate forms)
  • Product Comparisons
  • Product Description Handling (summary, full, tech specs, shopping, marketplace or group/choice content)
  • Product FAQ Integration (default = questions for client staff to answer; custom = ability to ask questions of staff and other verified buyers to answer) – similar to PowerReviews
  • Product Image/Slider Swatching
  • Product Image Labeling (new, sale, used, custom, configure, best seller)”
  • Product Image Optimization * (single image *imageorig* + webP support) * similar to Adobe Scene7 or Cloudinary”
  • Product Image Zoom
  • Product Pricing Logic (default = standard based on SPs and core pricing logic; pricing based on tracking groups / choices and special pricing will = custom; anything not standard will = custom)
  • Product Request/Alert Functions (get better price, price match, stock status notification)
  • Product Reviews Integration (default = mt360 integrated solution with standard functionality with handling for kits and matrix parent/child included; custom = any 3rd party integration such as ShopperApproved or YotPo)
  • Related and Add-on Products
  • Save / Favorite Product (into lists)
  • Social Media Sharing Integration * (email, facebook, pinterest, instagram, twitter) * martec philosophy = if you are not engaging and managing the conversation in the community then do not integrate it. martec360 does not believe in 3rd party sharing services like addthis to to site performance.
  • Stock Status Integration (default = “in stock”, “backorder”, “pre-order”) w/ no custom logic
  • Tracking/Group Choice Content (pull of tracking groups/choices for custom content)
  • YouTube Video Integration
  • and much more based on unique client requirements …

Automated Business Intelligence and CRM Email Integration

MARTEC360 is a authorized partner with VineyardSoft KnowledgeSync, the makers of CRM Studio. Whether you have an old license and would like to upgrade to the latest versions or integrate automated CRM and business intelligence for the first time, the team here has the relationships, experience and expertise to quickly generate ROI.

Automated Customer CRM

  • Fully mobile/responsive HTML customer e-mails similar to those of other Internet Retailer top 100 companies
  • Customer follow-up
  • Forgot Password
  • Internal Business Alerts/Notifications
  • New Customer Welcome Message
  • Sales/Document Tracking * – ex: payment issue, problem with order, etc
  • Sales Invoice Tracking x1
  • Sales Invoice Tracking x2+
  • Sales Order Created (guest order)
  • Sales Order Created (phone order)
  • Sales Order Created (web order)
  • Sales Order to Sales Invoice

Business Intelligence, Alerts & Workflows 

  • Daily / Weekly / Monthly Sales Reporting 
  • Purchase Replenishment Reporting
  • Internal Business Alerts/Notifications
  • Inventory Updates
  • Customer Repeat / Reorder Notifications for Sales Reps
  • Special Order Alerts/Notifications
  • Reporting on $0 Sales/Inventory Adjustments and Credit Memos for Audit Purposes
  • Kit Reporting Alerting (for kit subitems that do not have stock thereby making the kit not available)
  • Notifications for items missing weights, pricing, images, proper e-commerce web descriptions etc
  • Backend updates back to customer profiles and documents based on event history

Customer Checkout Funnel (registration, login, checkout)

  • Address Book Management
  • Billing Information Optimization
  • Guest Checkout (one-page checkout)
  • Interrupted Checkout for up-sell/cross-sell (warranties for example)
  • Multi-Recipient Shipping Capabilities (gift orders with 1 bill-to, many ship-to)
  • Order Confirmation Page Optimization
  • Payment Method Optimization
  • PayPal Express Checkout
  • Save for Later Cart Functionality in addition to standard saved cart features
  • Shipping & CC Page Optimization
  • Shipping Program Capabilities (similar to amazon prime)
  • Social Checkout
  • Split Shipment Shipping Costing
  • Standard Registration/Account Checkout

SEO & Integrated Marketing Features and Functionality Management

  • Google Shopping & Marketing Feeds
  • robots.txt handling *
  • Schema.org / Rich Snippets
  • SEO Meta Data Handling for Brand and Faceted Navigation / Search Pages
  • SEO META Data Handling for CMS Pages
  • SEO Meta Data Handling for Homepage
  • SEO Meta Data Handling for Product Pages
  • Sitemap.xml handling *

Marketing Integrations

  • Adobe Scene7
  • Zmags Catalog Integration + other Catalog Solutions
  • Google Shopping, Bing Shopping, Facebook, Instagram, Price Grabber, Bizrate, Nextag
  • Aggregators: ChannelAdvisor, ChannelSale
  • Marketplaces: Amazon, eBay, Walmart, Newegg, Overstock, Sears, Jet, Rakuten, Kohls, Home Depot
  • Site Search & Merchandising: Mybuys, Nextopia, SLI
  • PIM Systems: Pimcore, Salsify
  • CRM: Salesforce, Hubspot, MT360 CAMP

Automated Marketing Controls

  • Aged on Sale where products start auto discounting based on the inventory aging status
  • Manufacturer rebates
  • Dynamic Hero / Sliders auto scheduling for content expiration
  • Break MAP auto schedulers so as to take advantage of holiday/weekend sales demand
  • Used, Refurbished and Open Box product status conditions and those statuses holistically connected into integrated marketing channels

Customer Account Backend Functions

  • “My Orders” and “My Products” for quick listings of the orders/products ordered so as to streamline reorder and/or reviews
  • Account Information Quick Link Pages
  • Customer Login – cookie’d login – remember me – auto login based on parameter – cookie’d credentials for BI, AI / machine learning
  • Customer Statements Online / Email
  • Dealer / Customer Price List Function – pulls in qty level or customer level pricing for customer with multi item add-to-cart function (great for B2B or Distribution)
  • Favorite Lists
  • Forgot Password* overhauled to function like amazon/apple * requires KSCRM

High Level and Generic Customizations

  • Header & Footer Theme Adjustments
  • HTML5
  • Mobile Responsive
  • Perpetual Cart (header)
  • Persistent Cart

Performance Related Customizations and Integrations

  • CDN integrations with Akamai, CDNetworks, MaxCDN, CloudFlare, Fastly
  • IIS optimizations for all version levels
  • SQL optimization for ongoing indexing
  • SQL optimization shopping cart history
  • and much more, contact us for other performance enhancing solutions

Content Management System (CMS Pages)

  • About Us
  • Buyers Guide Capabilities
  • Catalog Requests
  • Contact Us
  • Dynamic Help Center
  • Static “Specialty” Page Handling

Third-party Scripts and Plugins

  • Basic Google Analytics Integration
  • Bing Conversion Tracking
  • Facebook Pixel Tracking
  • Google Adwords Conversion Tracking
  • Google Analytics Enhanced Ecommerce
  • Countless other 3rd party plugins with services like adroll, critieo, mybuys, adobe scene7, etc