Mobile responsive webstore is a must for any online business owner these days, as 82% of smartphone users make a buying decision while surfing the Internet on their smartphones.
MARTEC360 supports a mobile version of your website with a compelling, feature-rich and graphically pleasing storefront and means for retailers to immediately deliver relevant offers, promotions and products. The mobile-responsive version works on any connected device, without requiring extra development or add-ons. It is included in all of our eCommerce platform site.
Multi-sites (or multi-stores) can create a great deal of complexity for merchants to manage. These complexities range from the implications on SEO and paid search, to unique content demands, to ease of management.
The team at MARTEC360 is well versed with these types of challenges within eCommerce eco-systems. Having pioneered multi-site integrations into what is now the eCommerce Framework for Everest years ago to working with platforms such as BigCommerce, Magento, nopCommerce, and Shopify handling integrations.
Item alias’ in Everest creates management headaches with the overly manual process which it takes to place an item in multiple categories on a website.
In conjunction with the CRM/CMS Dashboard for Everest, customers running the Custom eCommerce Framework for Everest by MARTEC360 can now get around these challenges. Within the dashboard, users can manage the item profile of an item including:
- product brand/manufacturer
- product mpn, upc, gtin, asin, model
- product images
- product seo related fields
- product tech specifications
- product reviews (if not 3rd party)
- product faqs (if not 3rd party)
- product categories (including the ability to have multiple categories for a product)
- product tagging (tracking groups/choices for faceted search)
- any/all marketing controls built-in during integration
- any/all custom fields
Faceted search, also called parametric search, faceted navigation or faceted browsing, is a technique for accessing information organized according to a faceted classification system, allowing users to explore a collection of information by applying multiple filters. A faceted classification system classifies each information element along multiple explicit dimensions, called facets, enabling the classifications to be accessed and ordered in multiple ways rather than in a single, pre-determined, taxonomic order.
The engineering team here at MARTEC360 first brought what we called “Browse by Search” or BBS to Everest eCommerce as a solution back in 2006 before it exploded into what we know as the defacto norm for eCommerce as it is today. Within Everest, your end-customers can browse and filter by facets such as: category, brand, manufacturer, gender, unlimited tracking groups/choices, unlimited custom fields, price ranges, and sales/promotions. These facets can be grouped and stacked on top of one another to provide an even better customer experience. Below is a sampling of a couple customer examples from the past/present.
- Automotive industry: the ability to filter by category, brand, manufacturer, year/make/model of vehicle, price
- Wine industry: the ability to filter by category, wine type, brand (producer), winemaker, varietal, appellation, price, reviews
- Sporting goods: the ability to filter by category, brand, gender, product discipline, eco-friendly, made in (country), price, reviews
- Consumer electronics: the ability to filter by category, brand, manufacturer, # of megapixels, cpu speed, memory size, best for (user type), disk type, disk size, product condition, availability, product location (store), price, reviews
Again, these are a sampling of facets that have customers have chosen to filter by the years. One thing of note is that the data must exist and/or organizations must invest in gathering the data with in-house data teams or by working with trade partners (vendors/manufacturers) to attain it. The team at MARTEC360 has deep roots in data manipulation for optimizing eCommerce usability for conversion.