The heart and soul of the Searchmetrics Suite is our Research Cloud, an ever expanding, on-demand data and knowledge repository that contains over 250 billion data elements that are continuously updated like keywords, search topics, social and PPC data—reaching back to 2009.
The Research Cloud resembles a powerful telescope constantly trained on the universe of online data. With unprecedented depth of detail, it visualizes and captures the potential, performance and relevance of every requested page at the touch of a button. And it informs the industry’s most comprehensive, accurate and trusted metric for measuring search performance, SEO Visibility. Every innovative feature available through the Searchmetrics Suite derives its power from the Research Cloud.
As search evolves, we leverage the Research Cloud to tell a deeper story about consumer intent. Because search data isn’t just for SEOs; it’s critical for strategists, marketers and content authors.
The World’s Largest, Most Relevant Data Set Is Now the Easiest to Use
Our engineers are perfectionists—always on the lookout for ways to make the Research Cloud not only more comprehensive but also easier to use. That’s why the Research Cloud is so user friendly that it delivers a search performance story right out of the box. Of course, the Research Cloud still regularly crawls thousands of terabytes of data. But now, the story it tells enables digital marketers to get to the heart of search and content performance right away. For themselves and their competitors.
The On-Demand Data Performance Story
The first page gives an overview of all the data that’s most important to closing the gap between marketing, search performance and revenue. We‘ve added a map that shows brands how strong their visibility is across markets.
Within rankings, we can take a deep dive into the keyword mix that makes up global visibility. This provides a great opportunity to see a brand’s keyword distribution and balance across SEO and PPC.
You can easily compare SEO and PPC keyword and domain rankings side by side for millions of domains on demand. Gaps in search performance literally jump of the page—no more guesswork. And we’re the only search and content performance platform that offers this capability.
The Research Cloud also provides ROI related keyword metrics that identify on a weekly basis which keywords drive the most traffic and which keywords underperform.
In addition, the Research Cloud informs our Content Performance analytics, which helps answer the two questions that all digital marketers should be asking: