eCommerce ERP & CRM for B2C Companies

An intuitive eCommerce for ERP & CRM designed to deliver increased retention, inventory optimization, seamless integrations and improved customer loyalty. DOMO by MARTEC360 automatically provides you with valuable insights into customer lifetime value and purchase behavior. Even better, we make help you optimize this information for eCommerce customer segmentation across your email, marketing automation and paid media campaigns.

Advanced Customer Insights Means Better Conversion Rates, Larger AOV, Increased Lifetime Value & Improved Inventory Planning.

Predictive Customer Value & Lifetime Value Intelligence

  •  Zero Purchases
  •  One Purchase
  •  Two Purchases
  •  Multiple Purchases
  •  Active Customers
  •  At Risk Customers
  •  Lost Customers
  •  Total Customers
  •  New vs. Repeat Ratio
  •  Lifetime Value (LTV)
  •  Repeat Customer Rate
  •  Customers by Channel
  •  Purchase Frequency
  •  Relationship Length
  •  Revenue by Channel
  •  Ad Spend by Channel
  •  Repeat Customers by Channel
  •  Return on Ad Spend by Channel
  •  Purchase Time Lag
  •  Customer Acq. Cost by Channel
  •  Profit Per Customer by Channel

Advanced Customer Segments

  •  VIP Customers
  •  Big Spenders
  •  Big Ticket Spenders
  •  Small Ticket Spenders
  •  Full Price Customers
  •  Value Shoppers
  •  Repeat Customers
  •  Abandoned Cart Customers
  •  Most Active Customers
  •  Paying Customers
  •  Never Purchased
  •  Low AOV Customers
  •  High AOV Customers
  •  3 Months Since Last Purchase
  •  12 Months Since Last Purchase
  •  Recent Purchase
  •  Repeat Customers
  •  Recently Refunded
  •  Active Customers
  •  At Risk Customers

ERP & CRM Customer Details

  •  Name
  •  Email
  •  Geographic Location
  •  Number of Orders
  •  Total Spent
  •  Average Order Value
  •  Customer Timeline
  •  Customer Segments
  •  Frequency of Orders Per Year
  •  Customer Status
  •  Categories Purchased
  •  Suggested Products