Please enter your information based on your Google Analytics (GA) data.
For simplicity, this calculator is based on analyzing the impacts of mobile-first and a highly optimized checkout process. As a result, the reports/values which will be analyzed are based on a single page in Google Analytics (GA). The device settings should be fetched based on a minimum calendar range in GA of 6 months and a maximum of 2 years. Below are the paths and instructions of where to navigate to in order to obtain your data values.
- Date Range
In Google Analytics, navigate to any report, and in the upper right corner for the date range, select your desired range. If your business is highly seasonal, ensure that you have selected a date range that covers both your peak season as well as your slow season so as to not skew the ROI calculations. - Device Reports
In GA, navigate to Audience > Mobile > Overview. Select the E-Commerce TAB.
For ROI analysis, we typically disregard tablets. Should you wish to include it, subtotal tablet device information with your mobile data.
You will be looking to capture the SESSIONS, REVENUE, AOV, and ECOMMERCE CONVERSION RATE.
Additional incremental ROI projections can be obtained through a paid Data Analytics Review with a MARTEC360 associate. Please contact us if you would like to analyze any further ways in which the projects can easily pay for itself based on Site Search Increases, Google Shopping Impacts, SEO Impacts, Landing Page Optimization, or others.