How our SEO team and processes can reshape your business
The SEO team’s accomplishments are as remarkable as they are diverse: from taking small stores to local domination, to aiding global brands to fend off fierce competition. Our success comes from our diversity: computer scientists, historians, developers, literature gurus, graphic designers, and even a neuroscientist provide our clients with a plethora of talents.
We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.
The auto-suggest results provided by Google & Bing are how the vast majority of users search today. We use the latest advances in contextual search to generate an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. We then use this information to mold content around “intent” to generate optimized results.
The enterprise SEO platforms we leverage and offer to clients are best-of-class within the industry. Our experience and expertise with Searchmetrics enables us to provide detailed insights through our audits which analyzes your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles. We have helped websites recover from Google algorithmic penalties such as Panda & Penguin, as well as manual actions from mistakes they or a third party have made in the past.
The backbone of any marketing campaign is compelling content and our team of creatives, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.
Solid keyword and market research help guide our Search Engine Optimization strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don’t make wild estimations or promises we can’t keep…our strategy is rooted in data.
We know the pages and the keywords that are getting searched on by popularity and intent. We also know the questions that your customers are searching for directly … now what do we do with that information? At MARTEC360, we create a blueprint of the content guide for the appropriate page based on the keywords / questions and the content is written/edited accordingly.
We analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations, to schema & more.
Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today ‘link building’ encompasses content marketing, PR & outreach to get people talking about your brand.
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.