Identify critical areas for growth in your account and outline the specific actions we will take and what the impact will be. After an online review, you will receive a copy of the audit to review with your team during your decision process to become a MARTEC360 client.
Review implementation requirements with an AdWords specialist and transition your account to MARTEC360’s new granular campaign structure.
Minimize risk when transitioning to new campaigns and new management; the launch process focuses on conserving volume while keeping costs under control.
MARTEC360 will rebuild granular campaigns based on previous keywords, ad copy, landing pages and using your historic performance metrics to set cost per click limits. Your previous campaigns will be paused (as a type of insurance policy) and the MARTEC360 campaigns will be activated.
Adding new features and components to the campaign to drive growth and manage costs. Once the performance of the new campaigns has stabilized, activities to ramp up the growth are initiated.
Take advantage of the foundation that has been laid to build long term growth. Your account manager will work with you to prioritize activities unique to your situation and craft a strategy to drive continuous growth and remain highly competitive.