Having the right tracking and utilizing the correct attribution model for your business are the foundation to successful growth in your paid search channel. Once properly in place, you can be more competitive in the areas of your account that make you more profitable. Remember, data is King. Those who are able to tap into the most data will win every time. MARTEC360’s technology was built to capture all the data available from each unique click.
Through the analysis stage, a roadmap for optimization and growth in the account will emerge that are clearly aligned to your specific business model. Profitable spend and waste will be apparent. The goal is to help control the spend in the right areas. Identify what bid modifiers should be made to amplify performance, limit keywords in ad groups and maximize keyword coverage. When you’re performing at goal or below, you should be confident to spend.
You advertise online to grow your business. The more profitable your advertising is, the faster you’ll grow. But it’s extremely complex to manage. Bidding tools and manual efforts bring in a human element that often drowns in the complexity. MARTEC360’s technology was built to leverage that complexity and grow. If your current process doesn’t use the Google API, you aren’t using all the data available to you and therefore, losing profit.
Utilizing our granular campaign structure and exact match strategy, your quality scores are influenced in an automated fashion, improving spend efficiency. Through building the granular click profile, we can accurately predict the expected outcome; enabling us to match the budget to the most profitable clicks.
Everyone struggles with growing profitably in an increasingly competitive market. Our approach to growth allows you to manage the financial risk of expansion in a very controlled way using DSTI, Competitive Gap Analysis and XML/Product feeds and prioritizing profitable keywords. Our programmatic platform exploits the profitable areas within the account to grow, while cutting wasteful spend.