The Conversion Rate is the measurement of visitors that complete a purchase on your website.

Part of Digital Marketing is for customers to find your website, the other part of it is converting a visitor to a customer.

The MARTEC360 Conversion Rate Optimization includes an audit of your current user experience, your abandonment rate, and a strategy for optimizing your conversion rate so the effort you are putting into getting visitors to your website, is complemented with the same effort for them to go from “just a visitor” to a new and returning customer.