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Google’s HTTPS Security Updates and What it Means for Your eCommerce Site

In late February 2018, Google announced that its Google Chrome browser would start flagging websites not using HTTPS encryption as “not secure.” Google “Chrome 68” is the version which this change is slated to be rolled out. The release is expected in or around July 2018. As a result, the time to act in preparation for this – is now.


The proposed “flags” which Google is going to present to end users and consumers will not be hidden behind the scenes either. As part of Google’s push for a secure web, they’re taking SSL from being something users look for on information sensitive pages as a must have – and instead are placing it front and center. In the above picture, it shows how end users on a desktop will see the address bar for non-secure sites. On mobile, it will be even more visually discouraging to users showing icons of ‘unlocked’ padlocks with accompanying bold text reading “Not secure” showing.

Whether you feel your site is secure or not is going to be irrelevant come this July. It will no longer be “safe” to simply have your login, registration and checkout pages secure. If you’re in eCommerce, buyers won’t think twice about ditching your site when there’s a big red icon telling them they can’t trust you.

WHY IS GOOGLE’S HTTPS UPDATE IMPORTANT FOR ALL WEBSITES?

 
Since 2016, Google has been rolling out security notifications on some sites. With the new update, every single website will be receiving this treatment in Chrome whether they collect and use sensitive information and forms or not. Is it safe to assume that enough of your users are on another browser like Safari, Firefox, or Microsoft Edge? In short: Not even close. There are going to be other far-reaching effects of this long-term in your organic search results as well.

As of Q1 2018, depending on two of the most trusted sources for browser usage, Google’s Chrome browser represents 57.4% – 60% of the global web browser market share (up from 52.8% just one year prior). For perspective, other browsers like Safari and Mozilla’s Firefox trail behind Chrome at just 14.4% and 5.5%, respectively.

In short, this is why the “Chrome 68” update matters to you: If you’re interacting with your customers online, there’s an overwhelming chance (over 50% likelihood) that when you do, they’re using Chrome.

HOW HTTPS AFFECTS ECOMMERCE, YOUR SITE’S VIEWERS, AND YOUR SEO RANKING

If your business relies on capturing any type of customer lead information online or is in eCommerce industry – what this Chrome 68 really boils down to is the potential for lost Leads, Sales, and Revenue. In 2016 GlobalSign conducted a study which found that 84% of users reported they would abandon an online purchase if they found or were informed that the site was not secure. If the browser-share numbers are anything to go by, that’s nearly 50% of your customers will refuse to transact with you online. That’s nothing to be ignored. That will is lost revenue, that is lost market share to your competitors, and that will result in increased overhead/expenses by taking those customer requests over the phone (for the customers who do call).

Organizations should not be surprised when once-faithful customers of your website or business begin ignoring you. eCommerce is a fickle business where minor headaches in the checkout funnel lead to lost conversions, for every 1 customer that reports a problem – there are typically 5-10 others who did not. This is why having tangible connections and relationships with your customers is all so important. Unfortunately, all the time, energy and expense that has gone into building those relationships will be out the window once users associate you with not maintaining a secure environment if you do not take action.

Let’s make an assumption that all of your visitors are non-Chrome internet browsers (this is highly unlikely), that users use Firefox, or they opt-in to Safari or switch back to IE/edge – your customers are still surfing the web via search engines. As of Q1 2018, Google is the #1 search engine maintaining a 72% search market share. So what happens when your customers search for your website if you are not fully SSL enabled?

The short, non-technical, version is that Google provides a  ranking boost in your organic search results from Google’s site-crawlers. If you’re lacking encryption, you can expect to see your organic results decremented and your ranking below your secure competitors on Google’s results page. If you’re on Adwords, you can expect to see Google filter your AdWords listings out entirely as time progresses.

In short, is it worthwhile to take this Google Chrome update seriously and make the switch to HTTPS encryption now, today? Yes! You need to take action today so that you do not risk your business tomorrow. 

How do you do it? Contact us today to find out and get started.

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How Versatile is Your ERP System?

Technology is evolving and an effective ERP system evolves with the business’s changing needs, so what questions should you be asking when shopping ERPs? Cloud vs.On-site ERP is a good place for most companies to start. The difference between these two formats is clear. One provides a web-based operating platform while the other is installed directly on the business’s servers and managed by in-house IT staff.

There are a few things to consider for local ERPs. Cost is certainly one of them. An on-site ERP system comes with a significant upfront investment. There is also a cost for initiating a cloud ERP but there is typically less upfront cash involved. Enterprises opting to stay onsite also have to factor in the expense of the IT team necessary to support the new platform. With cloud systems, the support is generally part of the whole package.

Often companies look at an onsite ERP as a customizable package. While that is true, there are also limitations involved. The customizations and upgrades are limited based on your current software. Even if the ERP company releases new features, they may not be compatible with the overall system, so they remain unavailable.

Cloud ERPs are upgraded regularly as part of the SaaS agreement. They are also more customizable than you might think. Companies opting for a cloud-based product can work with the company to select features the fit into their operations and eliminate ones that are useless to them. The cloud software architecture is fully scalable, too. You use what you need at the time you need it.

When shopping an ERP, here are some questions you need to ask to ensure you make an appropriate selection such as:

  • How easily can you customize or extend the ERP software?
  • How well can your ERP integrate with your current business software?

This is where having a partner like MARTEC360 makes sense. We’ve spent decades immersed in the ERP universe and know what questions matter for your business.

How Can MARTEC360 Help with an ERP?

MARTEC360 is more than just a marketing partner. We provide a suite of marketing, technology and business strategies designed to drive the business’s bottom line and profitability. The 360 in our name tells clients that we offer services that go full circle (360 degrees) to meet their needs. With MARTEC360, you get:

  • Custom strategies
  • Tangible results

Our goal is to maximize your presence on search engine results pages. We do all that regardless of the ERP software you choose. MARTEC360 has worked with countless organizations helping move them to an ERP system and connect that ERP to their existing software, especially e-commerce systems. By partnering with the MT project management, companies utilize this expertise to ensure their implementation success.

When it comes to selecting an ERP platform, we can help you find the right ERP for your business module. Our technical strategy team can analyze your needs and offer practical suggestions, especially if upgrading from legacy software. For instances, if going from Everest, we find that Acumatica is a good choice. We’ve been working in the ERP space for decades and can help strategize your transition to an ERP based on your specific needs.

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How Can MARTEC360 Help with an ERP?

MARTEC360 is more than just a marketing partner. We provide a suite of marketing, technology and business strategies designed to drive the business’s bottom line and profitability. The 360 in our name tells clients that we offer services that go full circle (360 degrees) to meet their needs. With MARTEC360, you get:

  • Custom strategies
  • Tangible results

Our goal is to maximize your presence on search engine results pages. We do all that regardless of the ERP software you choose. MARTEC360 has worked with countless organizations helping move them to an ERP system and connect that ERP to their existing software, especially e-commerce systems. By partnering with the MT project management, companies utilize this expertise to ensure their implementation success.

When it comes to selecting an ERP platform, we can help you find the right ERP for your business module. Our technical strategy team can analyze your needs and offer practical suggestions, especially if upgrading from legacy software. For instances, if going from Everest, we find that Acumatica is a good choice. We’ve been working in the ERP space for decades and can help strategize your transition to an ERP based on your specific needs.

How Versatile in Your ERP System? Can It Move With Your Diverse and Changing Business Structures?

Technology is evolving and an effective ERP system evolves with the business’s changing needs, so what questions should you be asking when shopping ERPs? Cloud vs.On-site ERP is a good place for most companies to start. The difference between these two formats is clear. One provides a web-based operating platform while the other is installed directly on the business’s servers and managed by in-house IT staff.

There are a few things to consider for local ERPs. Cost is certainly one of them. An on-site ERP system comes with a significant upfront investment. There is also a cost for initiating a cloud ERP but there is typically less upfront cash involved. Enterprises opting to stay onsite also have to factor in the expense of the IT team necessary to support the new platform. With cloud systems, the support is generally part of the whole package.

Often companies look at an onsite ERP as a customizable package. While that is true, there are also limitations involved. The customizations and upgrades are limited based on your current software. Even if the ERP company releases new features, they may not be compatible with the overall system, so they remain unavailable.

Cloud ERPs are upgraded regularly as part of the SaaS agreement. They are also more customizable than you might think. Companies opting for a cloud-based product can work with the company to select features the fit into their operations and eliminate ones that are useless to them. The cloud software architecture is fully scalable, too. You use what you need at the time you need it.

When shopping an ERP, here are some questions you need to ask to ensure you make an appropriate selection such as:

  • How easily can you customize or extend the ERP software?
  • How well can your ERP integrate with your current business software?

This is where having a partner like MARTEC360 makes sense. We’ve spent decades immersed in the ERP universe and know what questions matter for your business.

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A Primer on Marketing Automation

What is Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Common Features And Functions?

Features include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.

  • Email Marketing
  • Landing Pages
  • Campaign Management
  • Prediction/Scoring
  • Lead Management
  • CRM Integration
  • Social Marketing
  • Marketing Analytics
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